High quality design focused books

Lead-in Design is a British design consultancy that has been delivering transportation design solutions for over 20 years. Using the principles of fine detail and creativity, honesty and humour we also write, design and publish high quality books with a focus on design.

Building a library of publications to read from cover to cover, or to delve into from the coffee table in a quiet moment of curiousity, our books are for marque enthusiasts, designers or book collectors.

All our books are written from an insiders point of view, both with a designers eye and with decades of experience in the tranport design industry- one of friendly competition and continual improvement. Taking lesser-known facts and presenting them in an easy to digest format with content that suprises as much as it delights making books you will want to read over again and again.

Super 3- Design by Adventure is a high quality full colour hardback book about the history of Morgan’s icnonic three-wheeler, with a foreword written by their Chief Design Officer, and input from the Super 3’s creators. Links to the pioneers of flight, motor-racing and international adventure, there surely are very few vehicles with a pedigree such as Super 3. Written by a member of the design team, this book is full of design and development images never seen before, directly accessed from the Morgan’s top secret Design Centre.

Tipping Point- Designing a Great British Underdog- Second Edition Successfully sold globally and still in demand, more fascinating stories about Reliant, models developed, and the people involved as come to light. Too good too ignore, these are now included in the new and improved version of the orignal award-winning book without changing the recipe.

These books from Lead-in Design offer a slightly off-beat but fascinating look into the wide spectrum of transport design, its history, techniques and most importantly the people involved.